Directors: Jim Jenkins, Jun Diaz
When Mars Candy launched Bites, the brand was already 3 years behind their biggest competitor Hershey's. So what took them so long? After all, Snickers and Twix in a bite-size is such an obvious idea it begs the question, "Why didn't they think of these years ago?" Turns out they did…but office politics got in the way.
The :15s ran on TV and social on #TBT every Thursday, playing off the throwback nature of each story.
Awards:
2015 One Show / Gold Pencil / Film :20 & Under Campaign
2015 One Show / Silver Pencil / Film under 80k Budget
2015 Cannes Lions / Bronze Film Campaign
2015 Gunn Report #3 Most Awarded Film Ads In The World
2015 ADC / Bronze Cube / Television Small Budget
2015 D&AD / Wood Pencil / TV Commercial Campaign
2015 D&AD / Wood Pencil / Branded Film Content
2015 Clios / Silver / Integrated Campaign
2015 Clios / Bronze / Film Under :30
2015 LIA / Bronze / Campaign
2015 LIA / Bronze / "Flat Top" Humour
2015 One Show / Cross-Platform Merit
2015 Epica / Gold / Campaign
2015 Creativity Editor's Pick
2015 Cannes Lions / Shortlist / Direct
2015 Cannes Lions / Shortlist / Promo and Activation
2015 Cannes Lions / Shortlist / Film / Dial-up Long Form
2015 FAB Award / Gold / Campaign
2015 Kinsale Sharks / Silver / Integrated Campaign
2015 Kinsale Sharks / Silver / International Digital Social Media
2014 Clios / Silver / Film
2015 Cannes Lions / Shortlist / Promo and Activation
2015 New York Festivals / Bronze / Film
2015 Golden of Montreux / Best Use of Mixed Media
2015 One Show / Cross-Platform / Merit
2015 One Show / Film / Merit
2015 FAB Award / Gold / Campaign
2014 Golden of Montreux / Gold / Film
2014 Kinsale Shark Awards / 2 Bronze / Film
2014 Cannes Lions / Film / Shortlist
2014 Epica / Silver / Campaign
We created a 1-800 number for the campaign with 34 unique reasons why we didn't introduce Twix Bites years ago–one for every year from 1980-2014.
Directors: Tom Kuntz, Matt Aselton, Aaron Stoller, and Steve Miller
During the 5 years I worked on FedEx, I had the privilege of creating famous campaigns for the FedEx Cup, new product launches, and FedEx NFL promotions.
Awards:
2014 Cannes Lions / Film / Shortlist
2014 One Show / Merit
2014 Addy / 2 X Silver
Directors: Harold Einstein, Vincent Peone
A lot of people wrongly assume that State Farm is expensive. I wonder what else they assume.
2022 Silver Sports Clio - Integrated Campaign
Director: Dan Opsal
These days, there’s a lot to worry about. What if I get into a car accident? What if I need to change my insurance plan? What if I get a flat tire? To show that State Farm is always there with their excellent service, we paralleled these customer “What ifs?” with some basketball “What ifs?” for this year’s NBA partnership.
2023 Integrated Sports Clio / Bronze
Director: David Helman
It’s hard enough to come back from one injury. But two? That’s unprecedented. This is the story of Klay Thompson’s mental and physical road to recovery and how Kaiser-Permanente is the champion of everyone looking to bounce back.
Awards:
2021 Sports Clios - Silver - Film Craft
2021 Sports Clios - Bronze - Film
2021 New York Festivals - Bronze - Film
Director: Aardman Animations
Having a crappy day? A crappy year? Maybe you need to look on the fluffy side of life. Or just eat some marshmallows.
Funny story about this Ad. I came up with this idea 20-something years ago in my SVA portfolio class. 20 years later I get a text from my Ad teacher saying, “hey, remember that organ donor ad you made? (I didn’t at the time) Well, we’re using it for one of our clients. We’ll put you on the credits. “ Uh, wow, thanks Teach!
Director: Tim & Eric
What does Kendall Jenner know about making tequila? Nothing. While these celebrities are famous for being famous, 1800 is Famous for Tequila.
Director: Ulf Johansson
For decades, Snickers has been curing the behavioral side effects brought on by hunger. Symptoms such as anger, loopy and sleepy. But what happens when you're so hungry that you have more than one symptom? Well, a new kind of hunger needs a new kind of Snickers. Apparently, the campaign is also very successful oversees.
Awards:
2016 Radio Mercury Awards - Best Use of Radio in an Integrated Campaign
2017 Webby Winner / Best Copywriting / Starving Artists
2017 Webby Winner / Best Use of Video / Hunger Innovations
2017 One Show / Merit / Radio Custom Content
2016 Adweek Ad of the Day (broadcast)
2016 Adweek Ad of the Day (online)
2016 Creativity Editor's Pick
2016 Cannes Lions / Shortlist / Film / Curfew
2016 Cannes Lions / Shortlst / Film / Figure Drawing
2016 One Show / Merit / Film Campaign
2016 Golden of Montreux / Gold / TV Campaign
2016 Golden of Montreux / Gold / Best Use of Integrated
We created a series of new products to help you cope with these new hunger problems and sold them on Ebay. People actually bought them. Seriously.
We hacked Facebook's silent autoplay feature to fool people into thinking this was just a normal metal band with the sound off. When clicked, they could hear the surprising effect hunger had on these musicians.
Director: Tim Godsall
Ally is relentless when it comes to their customers. They'll never stop inventing ways to help them save. Whether it's via a high-yield savings account, a cash back credit card, or an underground drill that helps them save money on gas.
For Snickers, we created many award-winning print campaigns for You’re Not You When You’re Hungry. The first campaign poked fun at the questionable endorsement deals athletes take on after their careers are over. The culprit: hunger. The second campaign twisted classic romance novel covers to show how hunger is probably the cause of your failing, miserable relationship. Sorry.
Awards:
2018 D&AD / Wood Pencil / Agency - Client Collaboration
2018 One Show / Penta Pencil / 5 Year Brand Collaboration
2015 Cannes Lions / Shortlist / Press
2015 Archive Magazine
2013 Cannes Lions / Silver / Press Campaign
2013 Cannes Lions / Shortlist / Outdoor
2013 Art Director's Club / Merit
2013 New York Festivals / Finalist
For the Snickers 'You're Not You When You're Hungry' Campaign, we wanted to let consumers know about the dangers of parking on an empty stomach. So, we created a parking spot that poked fun at inconsiderate/careless drivers who park over the lines. Turns out, they're not a-holes after all. They're just hungry.
The lines were painted over a real parking spot in a crowded shopping center with messaging that let everyone know "You park here when you're hungry".
Awards:
2018 D&AD / Wood Pencil / Agency - Client Collaboration
2018 One Show / Penta Pencil / 5 Year Brand Collaboration
2016 One Show / Merit / Ambient Media
2015 Cannes Lions / Shortlist / Outdoor
2015 Archive Magazine
2015 Communication Arts
Director: David Shafei, Dave Laden
While at BBDO, my partner and I won and led the $10 million dollar Subway business.*
*None of these commercials feature Jared.
Director: Noam Murro, Dave Meyers
Water is plain. It’s boring. Dare we say, it’s broken. So we fixed it.
Director: Woodshop
How do you become the best selling candy over the holidays? Create irresistible and unapologetic :15’s that give you no choice but to buy a Reese’s. And a voiceover by Will Arnett doesn’t hurt either.
