Directors: Jim Jenkins, Jun Diaz
When Mars Candy launched Bites, the brand was already 3 years behind their biggest competitor Hershey's. So what took them so long? After all, Snickers and Twix in a bite-size is such an obvious idea it begs the question, "Why didn't they think of these years ago?" Turns out they did…but office politics got in the way.
The :15s ran on TV and social on #TBT every Thursday, playing off the throwback nature of each story.
Awards:
2015 One Show / Gold Pencil / Film :20 & Under Campaign
2015 One Show / Silver Pencil / Film under 80k Budget
2015 Cannes Lions / Bronze Film Campaign
2015 Gunn Report #3 Most Awarded Film Ads In The World
2015 ADC / Bronze Cube / Television Small Budget
2015 D&AD / Wood Pencil / TV Commercial Campaign
2015 D&AD / Wood Pencil / Branded Film Content
2015 Clios / Silver / Integrated Campaign
2015 Clios / Bronze / Film Under :30
2015 LIA / Bronze / Campaign
2015 LIA / Bronze / "Flat Top" Humour
2015 One Show / Cross-Platform Merit
2015 Epica / Gold / Campaign
2015 Creativity Editor's Pick
2015 Cannes Lions / Shortlist / Direct
2015 Cannes Lions / Shortlist / Promo and Activation
2015 Cannes Lions / Shortlist / Film / Dial-up Long Form
2015 FAB Award / Gold / Campaign
2015 Kinsale Sharks / Silver / Integrated Campaign
2015 Kinsale Sharks / Silver / International Digital Social Media
2014 Clios / Silver / Film
2015 Cannes Lions / Shortlist / Promo and Activation
2015 New York Festivals / Bronze / Film
2015 Golden of Montreux / Best Use of Mixed Media
2015 One Show / Cross-Platform / Merit
2015 One Show / Film / Merit
2015 FAB Award / Gold / Campaign
2014 Golden of Montreux / Gold / Film
2014 Kinsale Shark Awards / 2 Bronze / Film
2014 Cannes Lions / Film / Shortlist
2014 Epica / Silver / Campaign
We created a 1-800 number for the campaign with 34 unique reasons why we didn't introduce Twix Bites years ago–one for every year from 1980-2014.
Directors: Tom Kuntz, Matt Aselton, Aaron Stoller, and Steve Miller
During the 5 years I worked on FedEx, I had the privilege of creating famous campaigns for the FedEx Cup, new product launches, and FedEx NFL promotions.
2014 Cannes Lions / Film / Shortlist
2014 One Show / Merit
2014 Addy / 2 X Silver
Director: Ulf Johansson
For decades, Snickers has been curing the behavioral side effects brought on by hunger. Symptoms such as anger, loopy and sleepy. But what happens when you're so hungry that you have more than one symptom? Well, a new kind of hunger needs a new kind of Snickers. Apparently, the campaign is also very successful oversees.
Awards:
2016 Radio Mercury Awards - Best Use of Radio in an Integrated Campaign
2017 Webby Winner / Best Copywriting / Starving Artists
2017 Webby Winner / Best Use of Video / Hunger Innovations
2017 One Show / Merit / Radio Custom Content
2016 Adweek Ad of the Day (broadcast)
2016 Adweek Ad of the Day (online)
2016 Creativity Editor's Pick
2016 Cannes Lions / Shortlist / Film / Curfew
2016 Cannes Lions / Shortlst / Film / Figure Drawing
2016 One Show / Merit / Film Campaign
2016 Golden of Montreux / Gold / TV Campaign
2016 Golden of Montreux / Gold / Best Use of Integrated
We created a series of new products to help you cope with these new hunger problems and sold them on Ebay. People actually bought them. Seriously.
We hacked Facebook's silent autoplay feature to fool people into thinking this was just a normal metal band with the sound off. When clicked, they could hear the surprising effect hunger had on these musicians.
Director: Tim Godsall
Ally is relentless when it comes to their customers. They'll never stop inventing ways to help them save. Whether it's via a high-yield savings account, a cash back credit card, or an underground drill that helps them save money on gas.
The Super Bowl is a time when brands spend millions to get you to spend money on junk you don’t need. As a brand principled on helping people save money, we wanted to show that money could be used for something much, much bigger.
So we created an AR game that literally took your eyes off the ads that wanted you to spend money, and re-focused them on your savings. The people with the highest scores got a grant from Ally towards their savings goal.
To kick off the campaign, we created films of real people telling us the big thing they’re saving for. Grab the Kleenex! You’ve been warned.
Accolades
Twitter's #BrandBowl Grand Prize Winner / "The most talked about brand in the Super Bowl, that didn't have an ad in the Super Bowl."
Ranked #2 / Google Play Store
Ranked #4 / Apple App Store
600,000+ total games played during Super Bowl commercial breaks
69,000+ App downloads in 4 days
211MM+ Impressions
Press
Adweek
Campaign US
AdAge
Hollywood Reporter
Buzzfeed
Directors: Matt Herr and Justin Bilicki
In addition to paying top directors hundreds of thousands of dollars to direct spots, my partner Justin and I also wrote and directed a couple of spots of our own for next to no money at all.
For Snickers, we created many award-winning print campaigns for You’re Not You When You’re Hungry. The first campaign poked fun at the questionable endorsement deals athletes take on after their careers are over. The culprit: hunger. The second campaign twisted classic romance novel covers to show how hunger is probably the cause of your failing, miserable relationship. Sorry.
Awards:
2018 D&AD / Wood Pencil / Agency - Client Collaboration
2018 One Show / Penta Pencil / 5 Year Brand Collaboration
2015 Cannes Lions / Shortlist / Press
2015 Archive Magazine
2013 Cannes Lions / Silver / Press Campaign
2013 Cannes Lions / Shortlist / Outdoor
2013 Art Director's Club / Merit
2013 New York Festivals / Finalist
For the Snickers 'You're Not You When You're Hungry' Campaign, we wanted to let consumers know about the dangers of parking on an empty stomach. So, we created a parking spot that poked fun at inconsiderate/careless drivers who park over the lines. Turns out, they're not a-holes after all. They're just hungry.
The lines were painted over a real parking spot in a crowded shopping center with messaging that let everyone know "You park here when you're hungry".
Awards:
2018 D&AD / Wood Pencil / Agency - Client Collaboration
2018 One Show / Penta Pencil / 5 Year Brand Collaboration
2016 One Show / Merit / Ambient Media
2015 Cannes Lions / Shortlist / Outdoor
2015 Archive Magazine
2015 Communication Arts
Director: David Shafei, Dave Laden
While at BBDO, my partner and I won and led the $10 million dollar Subway business.*
*None of these commercials feature Jared.
Director: Jim Jenkins
For New York Lottery, we called BS on the old saying, “you can’t buy anything for a dollar” and showed just how much $1 can get you when you win the Lotto.
Awards:
2006 Cannes Lions / Shortlist / Film
2006 AICE / Best of New York
2006 AICE / Best Dialogue
2006 New York Addy’s / Gold
2006 New York Addy’s / Silver x 2
2005 Adweek's Best Spots of the Year
Director: 1st Avenue Machine
Google Chrome wanted to announce their latest bleeding-edge technology. It was called Chromercise–a Richard Simmon's-style finger workout designed to help you keep up with the blistering browser speed of Google Chrome. Did I mention we made this announcement on April Fool's Day?
We also gave away packaged sets of the finger sweatbands featured in our video. All 25,000 were gone in under three hours.
The packaging came with detailed instructions for how to properly wear your Chrome sweatbands. If they spell "Morche" you've done it wrong.
Director: Jake Szymanski
Fresh.
For years, my professors and ECDs told me to never go for low hanging fruit. And by "low hanging fruit" I mean a ball joke. But that doesn't mean two regular guys from Batesville, Indiana can't make a sophomoric joke and break the Admeter.
For Doritos Crash The Super Bowl, we tasked Average Joes all around the country to take on the Ad pros and create a Super Bowl commercial that could take the top spot. And you know what? It did. Doritos "Crystal Ball" nabbed #1 on the USA Today Admeter, #1 YouTube AdBlitz and shocked the Ad world...and myself. Despite this, I still won't write a ball joke.
Awards:
#1 USA Today Admeter
#1 YouTube AdBlitz
2009 Cannes Lion / Shortlist / Integrated Campaign
Director: Lance Accord
IBM takes a different look at the classic cops and robbers chase thanks to predictive analytics.
Director: Against All Odds
Remember HP? Remember when they were a big deal? Here’s a spot I made during that time period.
Director: Woodshop
How do you become the best selling candy over the holidays? Create irresistible and unapologetic :15’s that give you no choice but to buy a Reese’s. And a voiceover by Will Arnett doesn’t hurt either.
To launch Panera Mac & Cheese, we wanted to create something that could help you enjoy all of its noodley cheesy goodness. And last we checked, you can’t eat Mac & Cheese with a TV commercial. So we created a one-of-a-kind utensil designed to scrape up every last bit of sauce from the corners of the bowl.
There was a huge debate about what to call the thing, so in the end we left it up to the internet in a nationwide utensil naming contest. Entrants got a free Bowldozer of their own.
Oh yeah, and we made a TV commercial. And a mural. And some digital too.
How do you get land-lovers to experience all the fun they can have at sea on a Carnival Cruise? Put it on land. Duh.
So we created a huge slide (inspired by the real waterslides on ship) that bypassed 38 stairs at Atlanta Braves stadium and allowed fans to Choose Fun by posing the question: Do you take the stairs or the slide?
We even created a Hopscotch walkway that gave people the option to walk to the game or hop to the game. After all, walking is kind of boring.
