When Mars launched Twix Bites, the brand was already 3 years behind their biggest competitor Hershey's (who already owned the bite-sized candy market). So what took them so long? After all, Twix in a bite-size is such an obvious idea it begs the question, "Why didn't they think of these years ago?" Turns out they did. In this campaign, we made a product launch that ran the risk of being "old news" look like "new news" by letting everyone know we had the idea first. Sorta.
This iteration of the campaign ran on TV and social on #TBT every Thursday, playing off the throwback nature of each story.
2015 One Show / Gold Pencil / Film :20 & Under Campaign
2015 One Show / Silver Pencil / Film under 80k Budget
2015 Kinsale Sharks / Silver / International Digital Social Media
Dial-Up Painfully Slow Internet Version
Snickers and Twix Bites
Director: Jim Jenkins
When Mars launched Snickers and Twix Bites, the brand was already 3 years behind their biggest competitor Hershey's (who already owned the bite-sized candy market). So what took them so long? After all, Snickers and Twix in a bite-size is such an obvious idea it begs the question, "Why didn't they think of these years ago?" Turns out they did. In this campaign, we made a product launch that ran the risk of being "old news" look like "new news" by letting everyone know we had the idea first. Sorta.
2014 Clios / Silver / Film
2015 Cannes Lions / Shortlist / Promo and Activation
We created a print ad for the campaign with 34 unique reasons why we didn't introduce Twix Bites years ago–one for every year from 1980-2014.
Directors: Tom Kuntz, Matt Aselton, Aaron Stoller, and Steve Miller
During the 5 years I worked on FedEx, I had the privilege of creating famous campaigns for the FedEx Cup, new product launches, and FedEx NFL promotions.
2014 Cannes Lions / Film / Shortlist 2014 One Show / Merit
Open Floor Plan
2014 Addy / 2 X Silver
For the Snickers NFL campaign, we poked fun at the questionable endorsement deals athletes take on after their careers are over. The culprit: hunger.
2013 Cannes Lions / Silver / Press Campaign
2013 Cannes Lions / Shortlist / Outdoor
2013 Art Director's Club / Merit
2013 New York Festivals / Finalist
Director: Ulf Johansson
For decades, Snickers has been curing the behavioral side effects brought on by hunger. Symptoms such as anger, loopy and sleepy. But what happens when you're so hungry that you have more than one symptom? Well, a new kind of hunger needs a new kind of Snickers with 2 x the bars and 2 x the satisfaction to take on 2 x the symptoms.
2016 Radio Mercury Awards - Best Use of Radio in an Integrated Campaign
2017 Webby Winner / Best Copywriting / Starving Artists
2017 Webby Winner / Best Use of Video / Hunger Innovations
2016 Cannes Lions / Shortlst / Film / Figure Drawing
2016 One Show / Merit / Film Campaign
2016 Golden of Montreux / Gold / TV Campaign
2016 Golden of Montreux / Gold / Best Use of Integrated
Hunger Innovations Case Study
We created a series of new products to help you cope with these new hunger problems and sold them on Ebay. People actually bought them. Seriously.
Hunger Innovations - Full Length
The Sound of Hunger
We hacked Facebook's silent autoplay feature to fool people into thinking this was just a normal metal band with the sound off. When clicked, they could hear the surprising effect hunger had on these musicians.
Director: Tim Godsall
Ally is relentless when it comes to their customers. They'll never stop inventing ways to help them save. Whether it's via a high-yield savings account, a cash back credit card, or an underground drill that helps them save money on gas.
Directors: Matt Herr and Justin Bilicki
In addition to paying top directors hundreds of thousands of dollars to direct spots, my partner Justin and I also wrote and directed a couple of spots of our own for next to no money at all. It's how we've saved our clients money while still delivering polished work.
Director: David Shafei
None of these commercials feature Jared.
New York Lottery
Director: Jim Jenkins
2006 Cannes Lions / Shortlist / Film
2006 AICE / Best of New York
2006 AICE / Best Dialogue
2006 New York Addy’s / Gold
2006 New York Addy’s / Silver x 2
2005 Adweek's Best Spots of the Year
Director: 1st Avenue Machine
Google Chrome wanted to announce their latest bleeding-edge technology. It was called Chromercise–a Richard Simmon's-style finger workout designed to help you keep up with the blistering browser speed of Google Chrome. Did I mention we made this announcement on April Fool's Day?
Chromercise Case Study
Everybody Chromercise! Full-Length Video
We also gave away packaged sets of the finger sweatbands featured in our video. All 25,000 were gone in under three hours.
The packaging came with detailed instructions for how to properly wear your Chrome sweatbands. If they spell "Morche" you've done it wrong.
Snickers Un-Romantic Novels
For Valentine's Day, we created a print campaign that showed the negative side effects hunger can have on your relationship. The campaign twisted classic romance novel covers, showing couples who had lost their passion due to hunger.
For the Snickers 'You're Not You When You're Hungry' Campaign, we wanted to let consumers know about the dangers of parking on an empty stomach. So, we created a parking spot that poked fun at inconsiderate/careless drivers who park over the lines. Turns out, they're not a-holes after all. They're just hungry.
The lines were painted over a real parking spot in a crowded shopping center with messaging that let everyone know "You park here when you're hungry".
For years, my professors and ECDs told me to never go for low hanging fruit. And by "low hanging fruit" I mean a ball joke. But that doesn't mean two regular guys from Batesville, Indiana can't make a sophomoric joke and break the Admeter.
For Doritos Crash The Super Bowl, we tasked Average Joes all around the country to take on the Ad pros and create a Super Bowl commercial that could take the top spot. And you know what? It did. Doritos "Crystal Ball" nabbed #1 on the USA Today Admeter, #1 YouTube AdBlitzand shocked the Ad world...and myself. Despite this, I still won't write a ball joke.