About

Matt Herr is a Creative Director, Copywriter and Ginger. He has over 18 years of experience working on brands such as Snickers, Twix, FedEx, Google, Doritos, Pepsi, and Budweiser. During that time he has won every major award including Cannes Lions, One Show, D&AD, ADC, Clios and Radio Mercury Awards. His Twix #TBT Campaign was recognized as the Gunn Report’s 3rd Most Awarded Film Ad in the World and Most Awarded in the USA, taking home Gold and Silver One Show Pencils, a Cannes Lion and many more. Upon winning a Lion, his mother asked, “What’s that?”.

Matt began his career as a butcher’s assistant. After spending 4 years at School of Visual Arts, he climbed his way out of the meat locker and into respected roles at the country’s top agencies, including BBDO New York, Goodby, Silverstein & Partners and BBH.

Matt currently lives in Brooklyn, NY with his French Bulldog, Tank.

 

Contact:

mattherr81@gmail.com

Follow me on Working Not Working

I'm also on LinkedIn
 

Professional Experience: 

FREELANCE
Creative Director / Copywriter
2019-Present

ANOMALY, New York, NY
Creative Director
2018-2019
Clients: Reese's, Panera, Carnival

GREY, New York, NY
Creative Director
2016-2018
Client: Ally Bank

BBDO, New York, NY
Creative Director / Copywriter
2012-2016
Clients: Snickers, FedEx, Subway, Twix, Footlocker

BBH, New York, NY
Senior Copywriter
2010-2011
Clients: Google Chrome, Sprite, Axe

GOODBY, SILVERSTEIN & PARTNERS, SF, CA
Copywriter
2007-2010
Clients: Sprint, HP, Comcast, Nintendo, Doritos, Tostitos, Haagen-Dazs, Denny’s, Hyundai

DDB, New York, NY
Copywriter
2004-2007
Clients: Diet Pepsi, Michelob, Budweiser, New York Lottery, Subaru

J.WALTER THOMPSON, New York, NY
Copywriter
2003-2004
Clients: A Diamond Is Forever, Smirnoff, Trident

BBDO, New York, NY
Intern
2002

Education: 
SCHOOL OF VISUAL ARTS, New York, NY
1999-2003
BFA in Advertising and Design
GPA: 3.7, Honors Graduate, Top 10% of class